About Us

Safiri Hospitality specializes in promoting hotels and resorts to the East and South Africa leisure, corporate and business events industries through sales and marketing activities.

Strategically based in Nairobi – Kenya, Safiri Hospitality specializes in promoting hotels and resorts to the East and South Africa leisure, corporate and business events industries through sales and marketing activities.

We establish connections between international destinations, hotels, and resorts with the vibrant East and South African Markets. Committed to enhancing your brand’s presence, we leverage our wealth of experience and in-depth knowledge of the African Region. We selectively collaborate with the travel partners we believe will make a meaningful impact on your property.

At Safiri Hospitality, we aim for our partners to view us as an extension of their own sales and marketing team, fostering close collaboration to develop and increase revenue while maintaining successful relationships.

Our Objective

Our goal is clear – to represent our partners from across the world in the Sub-Saharan Africa Region. We aim to lead our partners’ strategic marketing and sales communications, ensuring a measurable and effective return on your investment.

Our Purpose

We are driven by our passion, and commitment to identifying and delivering results. Our extensive knowledge and strong relationships with the Travel Professionals in the region ensure strategic marketing plans are achieved. We analyze the current and potential market trends, to effectively promote our partners’ brand image and establish an excellent positioning within the defined markets.

Meet The Founder

George Gitau Kiruku – Safiri Hospitality Founder

With over 12 years of active experience in the Sub-Saharan Africa travel and tourism sector, George Gitau Kiruku has held key positions, including Regional Sales & Marketing Manager (Africa) and Senior Sales Manager for the award-winning LHW Branded Emerald Collection Resorts and TUI Hotels & Resorts. Notably, his achievements led to recognition in the Prestigious Tanzania Top 100 Executive List 2023.